At Zinnia, I designed social graphics spanning a range of intentions — paid ads & campaigns, conference announcements, product education, and employee milestones. While each graphic served a different purpose, they all stayed consistent with brand guidelines, with orange as the primary color throughout.

Some pieces followed the brand book closely, while others pushed into more complex visual territory — layered gradients, geometric block compositions, oversized typography, and UI mockups — without losing alignment with the overall visual identity. The goal was to show that the brand could flex across contexts without feeling inconsistent.