During my time at Zinnia, I explored what a visual refresh could look like — a conceptual exercise in evolving the brand’s design without a full rebrand. Rooted in existing brand foundations, the concept introduces new graphics and an expanded color palette to reflect how the brand could grow alongside the high–tech world.

This direction leans into a more collaborative, human feel — really bringing that idea to life that insurance works better when everything works together. We’re introducing blue as a core color to bring in a sense of trust and stability, while still using orange for energy and emphasis. And then these new flowing line graphics help visualize connection and movement across the lifecycle, paired with UI moments that bring in our featured tech.

Skills: Branding, Storytelling